The Impact of Casino Loyalty Programs on Player Retention
Casino loyalty systems have grown to be a keystone of participant persistence tactics in the gaming industry. These systems reward participants for their continued patronage, presenting benefits such as free gaming, special events, and tailored services. According to a twenty twenty-three research by the American Gaming Association, gaming establishments that adopt robust loyalty programs see a thirty percent rise in subsequent visits from participants. One prominent individual in the casino membership sector is Jim Murren, previous CEO of MGM Resorts [...]
